


Case Study: Real-Time Fraud Detection System
Executive Summary:
The case study demonstrates how my cross-functional leadership skills led to the creation of a real-time fraud detection system that strengthened transaction security and improved customer experience at Fiserv.
Product Goals:
• Improve Fraud Detection: Use AI algorithms to identify fraudulent activities in real-time.
• Enhance Customer Communication: Notify customers in real-time for verification.
Approach:
• Customer Transaction Initiation: Customers start their transactions through either online platforms or digital application tools.
• Customer Engagement: My responsibilities required having discovery sessions with clients to understand their difficulties while working together with the UX/UI design team for user experience insights. Working together to define system functionality helped our team understand customer requirements directly.
• Documentation: I developed epics together with user stories and acceptance criteria to ensure development processes remained clear and aligned with business objectives.
• AI System Processing:
o Transaction Data Capture: Transaction data collection occurs at physical retail locations and through online payment platforms during customer purchase completions.
o AI Processing: AI algorithms collaborate with neural networks to process captured data for detecting fraudulent activities.
o Alert Generation: AI analysis of transactions produces alerts.
o Feedback Loop: The predictive accuracy of AI models for future transactions improves through customer feedback.
Results:
• Decreased Security Incidents: The introduction of strong cybersecurity protocols resulted in 15 fewer security incidents throughout the quarter.
• Privacy-Centric Payment Platform: The payment platform fulfilled rigorous regulatory requirements and secured a 20% increase in merchant registrations, which generated an additional $300K in revenue.
Conclusion:
Deployment of the real-time fraud detection system establishes a comprehensive method to identify and manage transaction fraud incidents, which strengthens security and builds customer confidence. The initiative shows how cutting-edge artificial intelligence systems can substantially enhance security protocols and reduce fraud threats within financial institutions.
Reflection:
The deployment of this advanced AI system demonstrated its effectiveness in reducing financial fraud risks and boosting customer satisfaction within the sector, while enabling me to understand that historical data can be converted into personalized solutions for clients.